Top Beauty Retail Apps on Android in Europe: Q2 2025

In the second quarter of 2025, the top beauty retail apps on the Android platform in Europe demonstrated diverse trends in downloads and active users, as reported by Sensor Tower.

Mein dm from Germany saw its weekly downloads start strong at around 94K, peaking at 102K in early April before gradually declining to 69K by the end of June. Weekly active users remained robust, starting at approximately 4.9M and reaching over 5M mid-quarter, with a slight drop towards the end.

The Russian app, ЛЭТУАЛЬ: косметика, парфюмерия, experienced consistent weekly downloads, averaging around 50K throughout the quarter. Active users started at 1.4M, peaking at 1.6M in early April, and then tapered off to 1.1M by the end of June.

Notino: perfumes and cosmetics from the Czech Republic displayed notable fluctuations in downloads, with a high of 60K in mid-April and a low of 35K in early June. Active users remained relatively stable, hovering around 1.1M, with a slight dip in June.

Золотое Яблоко: онлайн-покупки showed a steady decline in weekly downloads from 55K at the beginning of the quarter to 39K by its end. The app's active user base also saw a decrease, starting at 2.7M and dropping to 2.1M by late June.

Lastly, Gratis - Kozmetik & Makyaj from Turkey experienced an interesting pattern in downloads, spiking at 86K in early May and again at 82K in late June. Active users increased from 1.2M to 1.4M over the quarter.

For more detailed insights, please visit Sensor Tower.